Digital Marketing & Community Engagement Specialist
Location: Dakar, Senegal (Hybrid: on-site & remote)
Type: Full-time
About Us:
JokkoHub is on a mission to empower Senegalese professionals and small businesses across the diaspora and at home. We believe in building community, mentorship, and digital growth.
Role Overview:
We are looking for a creative Digital Marketing & Community Engagement Specialist to help us grow our platform, engage our Senegalese global community, and support our small-business partners. You will be responsible for crafting campaigns, managing content, and nurturing our network of members.
Key Responsibilities:
- Develop and execute digital marketing campaigns (social media, email, content) aligned with JokkoHub’s mission.
- Manage and grow our social media presence (Facebook, LinkedIn, X, Instagram) targeting Senegalese professionals and diaspora communities.
- Build and nurture online community engagement: respond to members, host virtual events/webinars, moderate discussions and forums.
- Collaborate with our small-business partners in Senegal to highlight their stories, create content and promote their offerings on the platform.
- Measure, analyse and report on campaign performance and community growth metrics; provide recommendations for improvement.
Skills & Qualifications:
- Bachelor’s degree in Marketing, Communications, Digital Media or equivalent.
- 2-4 years of experience in digital marketing, preferably with community management or working with diaspora/small-business networks.
- Strong understanding of social media platforms, content creation (graphics, video, copywriting) and analytics tools.
- Excellent communication skills in French; proficiency in Wolof or English is a plus.
- Passionate about professional development, small-business empowerment and community-building.
What We Offer:
- A meaningful role where your work supports real-world impact for Senegalese professionals and businesses.
- Flexible work arrangements (hybrid remote + Dakar office).
- Opportunity to work in a dynamic, mission-driven environment.
- Competitive salary and benefits aligned with local market.